BRAND LEADER AND SOCIAL AWARENESS AWARD
In 2013 Choclo Project won the Brand Leader Award at the SOURCE AWARDS, a global event hosted by the Ethical Fashion Network. Held at the House of Lords in London it draws together pioneering fashion businesses, press and key industry figures. The judging panel included: Dolly Jones, editor of Vogue UK, Bridgette Steppitus, Head of Couture at Vivienne Westwood and Summer Raine Oakes, social activist, eco-model and co-founder of Source4Style. The Source Awards puts the spotlight on the most innovative and inspirational businesses, individuals and initiatives in the fashion industry, from field to final product
In 2012 Choclo Project won the Social Awareness category of the ISPO Brand New Awards. ISPO BRANDNEW is the world largest start-up competition in the sporting goods industry. The awards are focused on innovative products and the brands behind them. Each year the best applicants are selected by an international jury of experts. The competition aims to give young entrepreneurs and their products a stage where they can introduce themselves to the market. The jury members come from directly from the industry and judge not only on the Humanitarian aspect but also the product itself in terms of both quality and appeal.
ISPO OUTDOOR AWARD - Gear of the year - 2010
AVALANCHE BACKPACK for SnowPulse
The start-up brand SnowPulse had one very specific objective; to save lives. What they didn't have was a range of products that appealed to the market not only because of the safety benefits but also because of the visual design. The company brought me on board to find the right balance between funcionality, usability and aesthetic appeal. The PRORIDER 15 (featured below) won the ISPO Outdoor Award - Gear of the year 2010. The start-up was aquired by International outdoor brand Mammut shortly after and products were rebranded rather than redesigned.
FOCUS ON FUNCTION VIDEOS
Design direction for Aussie Grit Apparel
As part of the focus on function video series I talked about the obsession Mark Webber has with function and how we built this into the design DNA of the brand. I also talk about how our focus on function is about designing a product that really enhances the experience of an athlete or a customer.
AMB Review of flint shorts and JERSEY
Aussie Grit Apparel
Some comments from Australian Mountain Bike. "These shorts are comfy! Sliding into these was like the moment that Cinderella found the glass slipper. The cut of the Flint is totally on point, the fitted design coupled with the supple & stretchy materials make for a streamlined short with no annoying flappy pockets to get caught on a your saddle. The absence of a full waistband/belt in favour of simple drawcord and lycra setup make the pants a sinch to adjust but more than anything they fit like a like a dream. There is some subtle reflective piping and logo and a small pocket for a set of keys or a phone".