• RW

BRAND IDENTITY

Oxbow


After consulting for the French Surf Brand OXBOW for several seasons I was hired as Creative Director with the mission of redefining the values of the brand and then translating them into relavent, on trend and commercial products. I spent a considerable amount of my time researching the brand history and interviewing people that were close to the brand when it was a reference in the market. This allowed us to build on a proven formula to go forward.