MOBILE APP DESIGN Aussie Grit Apparel
Updated: Dec 17, 2018
After a year and a half of being in business and with one collection on the market and another on the way, Aussie Grit Apparel had no real evidence to prove that their products aligned with the needs of their customers. In order to continually improve Aussie Grit Apparel the company needed a effective platform to get real product feedback.
Interviews with stakeholders revealed that motivations for aquqring product feedback varied between departments
PRIMARY USERS WITHIN COMPANY (Identities protected)
MINIMAL VIABLE PRODUCTS - Phase 1
The simplest way for us to get the feedback we needed was to roll out a wear testing program over a 6 week period. We used an initial survey to gather user information and a second product specific survey which was sent to the selected testers. This survey was to be filled out by the 16 testers located in Australia and the UK after each activity. The survey consisted of closed end and open end questions giving us both quantitative and qualitative data.
MVP USER JOURNEY
Breaking down the user journey of our Production Manager (the main primary user) gave me insightful insights into the emotional experiences throughout the journey. This person was in close contact with the testers throughout the entire process and therefor was also able to give insights into their experiences with the product. This process allowed me to pinpoint the elements that could be improved for phase 2.
KEY PAIN POINTS
it proved challenging to find the right testers
legal documentation turned some testers away
asking too much from the testers in return for compensation
testers needed to remember details about activity
testers needed to answer some questions multiple times
sending out products was time consuming
getting sizes right was hard
BASIC USER JOURNEY secondary user / customer persona
In order to design a product that fits seamlessly into the life of the user I needed to understand their journey when practising one of the activities the company designs for. The window for opportunity became very clear in the process.
Based on the outcomes of the MVP and interviews. I was able to define the features needed in order of value and difficulty to build. At this point I was still focusing on the essential features.
secondary user / customer persona
Focusing on the moment of opportunity within the user journey allowed me to start sketching a product user flow
I then built a more detailed wireframe of how a user would navigate through the app
SOLUTIONS TO IDENTIFIED PROBLEMS
AFTER TESTING OF MVP
BEING REWARDED FOR TRAINING OUTDOORS IS APPRECIATED
CONNECTING WITH STRAVA AND SHARING DATA IS NOT SEEN AS A PROBLEM
USERS WANT TO HAVE THE OPTION OF SHARING THIS EXPERIENCE
USERS WANT TO SHARE THEIR CONNECTION/LIFE WITH PRODUCT
THEY FEEL PROUD TO BE TESTERS