TRAIL RUN AND BIKE COLLECTION

I led the design direction for Mark Webber’s premium outdoor apparel brand, inspired by his mountain biking and trail running adventures. Mark, known worldwide as a former Formula 1 driver, brought his passion for outdoor exploration into this new venture.

Part of my role focused on shaping the apparel across all categories, from technical outerwear to training layers, ensuring each piece was innovative, wearable, and aligned with the brand’s adventurous identity. By integrating insights from athlete feedback and outdoor performance requirements, the collections were designed to perform in real-world conditions while maintaining a cohesive, premium look.

This project was about more than clothing—it was about creating a distinctive apparel brand that embodies exploration, performance, and quality, delivering an authentic connection between Mark Webber’s outdoor ethos and the people who wear the gear. Aussie Grit Apparel Flint collection 2018