The start-up brand SnowPulse had one very specific objective; to save lives. What they didn't have was a range of products that appealed to the market not only because of the safety benefits but also because of the visual design. The company brought me on board to find the right balance between funcionality, usability and aesthetic appeal. The PRORIDER 15 (fetured below) won the ISPO Outdoor Award - Gear of the year 2010. The start-up was aquired by International outdoor brand Mammut shortly after and products were rebranded rather than redesigned.