ETHICAL APPAREL STORY TELLING

Winner of the ISPO Brand New Award - Social Awareness category. The competition aims to give young entrepreneurs with their products a stage where they can introduce themselves to the market. read more Choclo Project was born from a simple but powerful idea: to use art as a way to transform the lives of underprivileged children in South America. Our team ran on-site workshops that encouraged and nurtured the children’s creative skills, giving them the tools and confidence to express themselves through art. We then turned their drawings into vibrant graphics and integrated them into a range of activewear products.

Every step of the process was designed with the customer experience in mind — from the products themselves to the storytelling behind them. Customers could see the real-world impact of their purchase: supporting the education of children while enjoying gear that enhanced their own active and healthy lifestyle. The Choclo Project demonstrated that creativity has value, and that thoughtful design can connect people, purpose, and play in meaningful ways.

The idea for Choclo Project came during a trip to South America in 2008. While travelling and surfing along the west coast I was invited to visit an orphanage in Lima. Other than the unexplainable joy of the children what really struck me that day were their drawings that were pinned up on the wall. The combination of their talent and my background in design would create a fomula that would help pay for their education while building life skills and self esteem at the same time. This is what that initial meeting became over a period of 6 years. Brand book and catalogue 2016.

Product hangtags

The Little Book of Creative Freedom Coffee Book: This was given to retailers so customers could learn about the mission behind Choclo Project while browsing the bricks and mortar ethical stores we partnered with.