OUTERWEAR DESIGN

As Senior Designer for O’Neill, I led the seasonal design direction by combining market research, industry trade show insights, and direct feedback from skiers and snowboarders on the slopes. Using these insights, we established clear themes and range segmentation, balancing standout, original pieces with commercial, high-performing products to ensure collections were both distinctive and sales-driven.

Throughout the season, I presented the evolving collection to the sales team multiple times, gathering feedback and refining designs where needed. Each season also included focus groups with our Pro-riders, providing invaluable insights on previous products and shaping ideas for upcoming trends, ensuring that each collection was authentic, functional, and aligned with the needs of the athletes and the market.